Ruby Wu

Scotty's Market

Scotty's Market

Scotty's Market

Tangible and digital experience for local retailer visual rebranding

Tangible and digital experience for local retailer visual rebranding

Tangible and digital experience for local retailer visual rebranding

We defined clear success metrics to evaluate the effectiveness of our redesigned shopping experience at Scotty's Market. By enhancing the digital dashboard and optimizing the store layout, we achieved a 37% improvement in navigational efficiency and a 43% increase in customer satisfaction.

Client

Scotty's Market

Year

2023

Team

Ruby Wu / Designer

Deeya Parikh / Designer

Tanishia Rane / Designer