Ruby Wu

LooperRoom

LooperRoom

LooperRoom

Pending

Pending

Pending

LooperRoom website redesign with a better SEO.

Client

LooperRoom

Year

2025

Team

Me / Product Designer

Wayne Sparks / Marketing

Julie Shumaker / Director of Business Operations

OVERVIEW

OVERVIEW

OVERVIEW

We aimed to improve the SEO and brand image by redesigning our LooperRoom website.

LooperRoom’s original website struggled with unclear navigation, low visibility, and outdated visuals, making it difficult for users to connect with our mission and product. This case study showcases how I identified key challenges, conducted research, and delivered a redesigned website that improves usability, aligns with industry standards, and enhances SEO.

LooperRoom’s original website struggled with unclear navigation, low visibility, and outdated visuals, making it difficult for users to connect with our mission and product. This case study showcases how I identified key challenges, conducted research, and delivered a redesigned website that improves usability, aligns with industry standards, and enhances SEO.

LooperRoom’s original website struggled with unclear navigation, low visibility, and outdated visuals, making it difficult for users to connect with our mission and product. This case study showcases how I identified key challenges, conducted research, and delivered a redesigned website that improves usability, aligns with industry standards, and enhances SEO.

LooperRoom’s original website struggled with unclear navigation, low visibility, and outdated visuals, making it difficult for users to connect with our mission and product. This case study showcases how I identified key challenges, conducted research, and delivered a redesigned website that improves usability, aligns with industry standards, and enhances SEO.

PROBLEM

PROBLEM

PROBLEM

Where does our website fall short in meeting user and business needs?

I identified three critical problems:

I identified three critical problems:

I identified three critical problems:

I identified three critical problems:

People didn’t know about us

Users cannot find LooperRoom on Google due to poor SEO due to lack of sitemap.

The message isn’t clear or impactful

The website lacks concise messaging and visuals that reflect an innovative AI company.

People don’t understand what we offer

Visitors don’t clearly understand the app’s features and value.

RESEARCH

RESEARCH

RESEARCH

How can LooperRoom’s website better align with industry trends and user needs?

To inform the redesign, I explored user needs and industry best practices:

To inform the redesign, I explored user needs and industry best practices:

To inform the redesign, I explored user needs and industry best practices:

To inform the redesign, I explored user needs and industry best practices:

8+ Competitor Analysis

8+ Competitor Analysis

8+ Competitor Analysis

8+ Competitor Analysis

Reviewed AI companies and mental health startups to understand how they structure their websites, convey their message, and design for impact.

4+ Internal Feedback

4+ Internal Feedback

4+ Internal Feedback

4+ Internal Feedback

Conducted discussions with stakeholders to identify user pain points and goals.

SEO and Trend Analysis

SEO and Trend Analysis

SEO and Trend Analysis

SEO and Trend Analysis

Researched effective IA, design trends, and SEO strategies to ensure improved discoverability and usability.

GOALS

GOALS

GOALS

How might we build a modern brand that’s easy to find, visually engaging, and clear about what we offer?

Improve SEO to boost visibility

Optimize meta tags, alt text, and mobile responsiveness to make the site easier to find.

Craft clear and engaging messaging

Communicate our mission with concise language and visuals that reflect innovation.

Make our product easy to understand

Showcase what we build with clear visuals, step-by-step guides, and concise explanations.

IDEATION

IDEATION

IDEATION

How might we improve SEO and usability by reorganizing our website structure?

I redesigned the sitemap to group related pages logically, prioritize key sections like "LooperRoom App," and ensure all pages are within three clicks. Adding a resource hub enhances SEO with long-tail keywords, while the new structure improves usability and aligns with LooperRoom’s goals.

I redesigned the sitemap to group related pages logically, prioritize key sections like "LooperRoom App," and ensure all pages are within three clicks. Adding a resource hub enhances SEO with long-tail keywords, while the new structure improves usability and aligns with LooperRoom’s goals.

I redesigned the sitemap to group related pages logically, prioritize key sections like "LooperRoom App," and ensure all pages are within three clicks. Adding a resource hub enhances SEO with long-tail keywords, while the new structure improves usability and aligns with LooperRoom’s goals.

I redesigned the sitemap to group related pages logically, prioritize key sections like "LooperRoom App," and ensure all pages are within three clicks. Adding a resource hub enhances SEO with long-tail keywords, while the new structure improves usability and aligns with LooperRoom’s goals.

BRAND VISUAL GUIDELINES

BRAND VISUAL GUIDELINES

BRAND VISUAL GUIDELINES

How might we express LooperRoom’s message through consistent and impactful visuals?

To reinforce LooperRoom’s mission and values, I developed a brand visual guideline that ensures consistency and impact across all touchpoints.